Strategy management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategy management - Essay ExampleThese strategies are usually based on supposititious frameworks that guide a firm towards success or growth. There would be tierce different strategic frameworks utilized in this study for critical digest such as Porters diamond model, Porters generic strategies and Yips drivers of outside(a)ization. Michael Porter has been able to elaborate on three types of general strategies that are basically used by every other organization. There are two dimensions that define these three generic strategies like strategic strength and strategic scope. Porter developed the diamond model in order to analyze reasons behind some firms becoming competitive in special locations. On the other hand, Yips drivers of internationalization states that there are drivers such as cost drivers, market drivers, competitive drivers and government drivers which drives overall international strategy. In this study all the three strategic models will be applied on Samsung and Microsoft Nokia. Samsung is a South Korean high society and it consists of affiliated subsidiaries and business. The company had entered into electronics industry in 1960s. Nokia is an information technology and multinational communications firm of Finland. This firm is regarded as the biggest vendor in mobile phone market and has lately entered into strategic alliance with Microsoft so as to use for its smartphones an exclusive Windows platform.As per figure1, market drivers basically mean market forces. This driver encompasses similar needs of customers, movable marketing strategy and global customers. Customers possessing same needs or wants are usually offered same product. On the other hand, global customers shall differ in their demands which cod to be addressed properly. Cost drivers consist of economies of scale, country specific differences and favorable logistic conditions. Economies of scale can be well justifiable in name of research and